Cassino
Joe Ashkar, the most famous, live-singing, Lebanese singer, or let it be Arab singer...
b For ten years, singing every night, Joe never used a playback to animate his night club “soirées”. He is the One and only in town to be elected as best one man show, and best mood creator, the rest are followers only. Joe Ashkar owns a night club located at the heart of Beirut, CASSINO. His club is like a landmark to the entire tourist, and the locals. Behind his keyboard, he takes you higher into atmospheres never encountered or lived before. He chooses smartly how to place the sequence of the songs, how to raise the tunes, and how to slow them, how to pick you up of your seat, how to get you drunk, how to make you have the ultimate fun in his club. He is a great entertainer, and the wicked singer ever known. The MOET & CHANDON, the LAURENT PERRIER champagne bottles of 12 Liters, were created for making homage and saluting the kindness, reality and grandiose presence of his sound and animation, bottles and bottles, came to bow as slaves in front of his stage, with salutes from the night clubbers. If you ain’t gone at least once this month or any month of the year to CASSINO club, you are not classified as an “IN” person in the night life of Beirut. The club is wisely built from zero, into a marvelous almost rectangular- triangular shape, having only two small columns in the entire spread of 28meters, by 11 meters, narrowing to 9 meters. The main entrance is like a show room to all the latest cars in town, and to the rich and famous display of toys. The bar by itself is such a phenomenon, run by the man to make you drink and enjoy Haysam. The management is run cleverly and wisely by the strongest in this Business at all, with results to prove daily and yearly, Mr. Jihad Ashkar, brother, partner and brains in the premise. The Crew are friendly, wit, and the best trained by their leader Kamil. The place is a complete setup of professionals and role distribution. Joe, as a singer, albums releaser, with many hit songs, owns also his own studio. In his studio he works on giving the best finish ever for the songs he wishes to launch season after season. Lately Joe decided to shift his ears, from regular screaming conventional speakers with compression drivers, into the Top of the line, future technology era of ALCONS AUDIO. Joe is used to mix his songs on the studio monitor, Genelec 8” with Ribbon tweeter, but now he admits by his own words, that : “I hear my Genelec in my studio, they are my reference, and I hear a better quality here in my night Club, when I sing live”… I admit, Elie Louaizi has advised me of a speaker, that I never regret”… “As matter of fact, I might change the entire house into Alcons Audio speakers, just to make the people in the house enjoy, and live what I feel”… “ I decided with Elie to start with 4 VR12 speakers, facing my stage, then we’ll go along from this start point”… I play between 100dB to reach the 135 dB some times, and I am always amazed to be hearing the same perfect quality and fidelity of quality, no change, no smear, no distortion, but you feel a hell of a power in the face”… “I am still using the Yamaha O3D digital mixer, I tell you when I used to need some delay or reverb to add on my old speakers (Will not mention the name but it starts With an M), I used to need a push of +5dB, but now on my ALCONS, Which I love so much, If I just add +0.5 dB it makes such a huge difference, an the Reverb or Echo, or delay become too much, great sensitivity and response from the speakers, I respect that”…. “Plus I have noticed a marvelous equalization response, although never needed, due to the marvelous flat output of the speakers, and subwoofers”… “Hearing a flat sound is extremely perfect”… “I guess never experienced anything like this before, because, while touring, I get to play on many types of speakers, many kinds of display, never got the magical experience I daily live in my night club”… “I am not bribing, but it the truth, if you do not test the Alcons experience, you know exactly nothing about audio pleasure!”… “ To tell you the truth, Alcons Helped me and inspired me to sing to my new born daughter Leticia. And my wife Grace, smiles back to me hearing my voice on the speakers coming so clean, so clear, so defined, so flat, so crystal, telling her I love her, and singing to our newborn”… “ I thank Elie Louaizi for the setting and the speakers, great job my sound engineer, am proud of you!…” “After all the trust that I built towards Elie Louaizi, now I can say that whatever he advises me of I will gladly abide, now I have also removed my martin audio speakers, and installed for the entire premises Outline Audio... “the sound differed like 100% almost, the clients are satisfied with the power output, the quality, and I, myself, don’t have to make such an effort to sing anymore on the microphone to make myself heard. I go smoothly as if I am still in the back seat of my studio couch”... “the combination of Outline to my audience, and Alcons to me made me fly to the seventh sky…” This is the story of a successful man, and a successful singer, businessman, Husband and father. Alcons Audio Middle East office , and SPL- Sound Pressure Level wanted to cheer him up back, by telling his story to every audio Professional. Joe has never been a source of problem, he is a true musician, and audio details detector… Cheers Joe, Jihad and CASSINO! |
